It’s that time of the year again when you have to reevaluate your business goals. Although not many companies observe this, it is a good business practice to reevaluate and tweak goals in the business in relation to what you have already achieved and what you want to in the coming 6 months. Alternatively, if you…
Technically, a business plan is merely a written guide of the ‘what’ and ‘how’ of a business’ potential. A business plan is defined as a formal statement of business goals, explanations that they are attainable and tactics for achieving them. They are not required to be long, narrative and exhaustive. For small and amateur entrepreneurs,…
When asked what is one of the best tools to use online to successfully grow a business, it is always good to recommend Google Analytics. Why? Read through and know how it makes businesses successful. Read How to Improve Your Digital Sales Conversion Rate. Have you ever wondered anything about the visitors of…
Working in digital marketing makes one realize that conversions are extremely important for any online marketing campaign. Increasing your digital sales conversion rate is very crucial and all efforts must be made to make sure you do this. Having a good conversion rate means that you will be able to generate high sales volume. An…
I love both these expressions! If you are in business, if your business is to be successful, you can’t keep it a secret. A business which is kept secret is a business doomed for failure. A prospective client recently called business promotion as ‘peacocking’. Maybe this makes you uncomfortable? Well – I’ll be blunt –…
Here is an article on my site which focusses on my other passion – ART. I have mentioned the benefits of having art in the workplace and I would love to share it with my readers here. Art is basically an essential factor that inspires people and we would love to have our staff inspired…
The word ‘change’ often yields uneasiness in almost all people. Resistance to change is a natural human trait. But this does not necessarily mean that we cannot make a good change at all. I have been into entrepreneurship for years now and tried to make changes on the way – with varying levels of resistance…
I recently travelled to Canada and the USA and well, I couldn’t quite switch off my business brain. As I experienced different businesses, services and countries, I was constantly observing how others do business. Read How to Achieve Work-Life Balance. Here are a few business thoughts which were reinforced to me during…
How much do you really spend just to generate new leads for your business? Let’s say you are spending as much as 15% of your enterprise’s gross revenues on marketing to provide your sales system or sales team possible best quality leads. How do you convert these leads to paying customers and clients? Read Increasing…
Business does fail, the statistics tell us that all the time. It happens for many reasons, but one of those reasons is that the business owner makes critical mistakes around their marketing. Here are 16 marketing mistakes business owners make – and how to avoid them. No Money We’ve all…