Marketing plan


A very important aspect of business is getting work in the door.  Gone are the days that you simply hung out your ‘shingle’ or built your website and business leads simply fell in your lap.  In the current business world, you have to have a Marketing Plan.  That Marketing Plan needs to be strategic, clear, thoughtful and documented.  It also needs to be diversified, which is why I incorporate both digital and traditional marketing channels.

If you do not market your business well, you will be keeping it a secret.  You cannot sell a secret!   

As an experienced business coach, marketer and BDM (Business Development Manager) with decades of experience, and formal training, I offer a range of marketing services, including:

  • Names & SetupStuck right at the beginning with your business name?  Not a problem, talk to me and I will help.  I can assist with getting you set up as a new business including guidance on setting up your marketing, online profiles etc.  I can help you understand all things marketing, from SEO to PPC, FB, LI, GMB and all those other acronyms in marketing that not everyone knows.

  • Marketing Strategy Development.  This is essentially your long term ‘game plan’ to help a business achieve its marketing goals, attain prospects which ultimately leads to increased sales and greater profit.

  • Marketing Plans.  Helping you set up a clear plan of your 12 months of marketing.  I will help you identify strategies, what will be done when, budgets and channels.  I’m a believer in having a varied plan which encompasses both traditional and digital methods.  We will also identify who (in your particular circumstance) is best to perform each task.  I’ll provide you with a useful and practical resource to help in the process.  In some instances, you may need a connection to an expert, such as someone who specialises in Google Ads or Facebook Ads.  I have heaps of great contacts; I’ll help you get the right person for the right task.

  • Ideal Customer Identification.  Assisting you to clearly articulate everything about them.  This is particularly important for paid digital marketing so that you are targeting correctly.

  • Branding.   If you are not needing to engage a branding specialist, or you want to document your existing branding into a Style Guide – then, I can assist.  I have templates clients can use and am happy to offer suggestions and advice around your branding, message and perception.  Remember branding isn’t just your logo and colours; it also includes customer service, perception and reputation.  Branding permeates into every aspect of your business. 

  • Website Reviews.  I will review the overall ‘look’ of your website.  Is it fit for purpose?  Does it need a ‘facelift’ or has broken links or images which don’t work in your favour?  Do the pages show slowly and, of course, other technical aspects like organic SEO, page load time and whether the site is responsive and viewable from a mobile device.  I’ll give you practical tips on what you can improve.  If you need a helping hand with your website content, or project managing a new build, just let me know. 

  • Keyword Research.  When it comes to marketing and especially the words on your website, you need to keep your keywords in mind.  Know what works, what is searched and what is popular within your industry will help you select and use the right keywords – in the right way.

Needless to say, once I’ve got clients on track with their marketing, we ensure it’s being fully utilised with great lead tracking methods, maximise sales techniques and procedures and then delivery and customer service so that you deliver on the entire user experience.  

Essentially what I do is:

  • Set up a plan and strategy
  • Support and guide you on the things you can do (perhaps blogging or chasing reviews)
  • Connect you to experts for the things you need specific help with – such as website designer or Google Adwords Manager
  • I can help you with content, or review your content if that’s something you need
  • I will give you feedback, support and guidance
  • Help you liaise with the experts and keep things happening according to your plan.

What I don’t do is:

  • Your actual marketing; I’m not an agency
  • I don’t “white label” someone else’s service and charge a margin for that
  • If you need detailed and specific training on a particular service, such as Facebook or Instagram, beyond general tips and suggestions,  ask me who I know who could help.




Check out my latest book Magnificent Marketing – For Small Business here.



List of relevant articles:

You Can’t Sell a Secret (P.S. Sales is NOT A Dirty Word)

9 Deadly Mistakes Made Around Business Websites

Everything You Need to Know About Google Reviews

Maximise Your Marketing Using Google My Business

21 Things Businesses Need to Action Before Christmas

21 Do’s and Don’ts for Business Social Media

The Skill of Upselling Minus The ‘Hard Sell’

Digital Marketing for Small Business