When the funds are running low, or a business is in ‘trim the fat’ mode, it’s common that small business owners just look at what they perceive are the easy things to cut. Some of these common business budget cuts can really damage your business and long term will not actually solve any problems. …
Details
Your staff (aka your team) are often a business’ greatest resource. And yet time and time again, I see that resource not being fully utilised, or worse thrown away. We often expend good time, money and energy in finding a great team, only to have them quit on us. If you have high staff turnover,…
Details
When it comes to marketing your business, there are many things we should all be doing, but here is a list of the most critical 7 things that I believe that a great marketing person should be doing. 7 Great Marketing Tips 1. Know who is who and what is what Before you…
Details
Whether it’s business or personal, being late is not fashionable. Sorry guys, that’s the truth. I’m sure a person suffering from serial lateness made up the expression “fashionably late”. If you are the person waiting, or a host, it’s really frustrating and even annoying. Sadly, some people are habitually late. I should confess that I…
Details
Some service businesses, coaches, consultants and advisors are now leveraging their time by selling their training and expertise as an online course. It’s all very well to develop your course, create your content, make it look excellent and deliver great value – but you need to get it out there. You need to market your…
Details
***Guest blog post by Lisa Nardone, Director, Grantsplus Consulting Pty Ltd – on Business Grant If you’re a business owner looking for a grant to help your business, it’s possible that you’re having some trouble finding a good fit, right? You want that ‘Cinderella moment’ – where you and the grant just ‘fit’ and…
Details
With Victoria experiencing its 5th lockdown at present, I was inspired to think of as many ideas as possible for a business to stay busy and relatively productive during lockdown. Now, even if you’re in another area which is not in lockdown, you might spot a few useful items in here, so keep reading. …
Details
Most business owners think that their proposal or quotation document is something that tells a person their price and what they get for that price. Wrong! Well, partly wrong. It can be far more than that. Your quotation or proposal document can really super sell your service if you do it right. When someone allows…
Details
How many decades now have we been emailing? Actually, I Googled the answer and Australians started emailing in the early 1980s. For more than 40 years we have been emailing, and yet regularly I see people do the wrong thing. Here are my top tips and suggestions for good email etiquette, whether you’re in…
Details
This seems like a fairly simple question, and yet it is one which I find some clients struggle to answer and clearly articulate. Who is their ideal customer? Who are they selling to? As an experienced business coach and marketer, I then often get asked the question: “Does it matter who I’m selling to? As…
Details