Magnificent Marketing – For Small Business
Once again, Donna Stone shares her decades of experience (coupled with formal qualifications) and solid experience from her business coaching practice to bring a wealth of knowledge and tonnes of practical tips to her latest book Magnificent Marketing – For Small Business. It contains almost everything a small business owner needs to know about marketing. Whether you’re outsourcing your marketing or doing it yourself being in the know will make your life so much easier and the results so much more effective.
For such a tiny investment, this book will give you awesome ROI (Return on Investment) and will be an essential resource for any small business owner or marketer who is keen to learn, improve and see positive results.
Fundamental & Essentials of Marketing
Knowing Your Business, Customers & Competition
Strategy & Planning for Magnificent Marketing
How to Implement Your Plans
Marketing Life Cycle
Branding & Perception
Allocating Resources including Budgets
Lead Generation Ideas – more than 250 of them!
How to Create Content
Websites, Online Listings & Backlinks
Search Engine Optimization (SEO)
Email Marketing & Blogging
Google – GMB, Google Ads, Analytics & Keywords
Tracking your Leads & Lead Sources
Your Sales Process **
Customer Service **
Customer Retention **
** These last three segments were included, as marketing really doesn’t stop the moment someone chooses your service or buys from you – marketing is ongoing.
Donna has crammed a huge amount of knowledge, expertise, information and tips into just over 200 pages. This book is ideal for micro, small and medium-sized Aussie businesses and it’s written for the owner in easy to read English. Even the most experienced business owner will experience ‘lightbulb moments’ and crucial reminders.
Due for release July/August 2021