Whilst we are inundated with email marketing and newsletters, there is still a place in business for these. The trick is to get it right. Not only do you want to avoid unsubscribing, but you want people to actually open the newsletter. Choose your words wisely; you want them to tell, sell and absolutely compel…
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I used to be a perfectionist, so I’m coming from a place of knowledge. I recognized very early on that my behavior was actually not benefiting my business. Years later, I coach others in business and how to find that correct balance between deliberating perfectionism and meeting clients and prospects’ expectations. Unchecked, perfectionism will kill…
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I read with (yes) horror that the Australian parliament is seriously intending to reduce bankruptcy periods from 3 years to 1 year. If you are a business owner, this should frighten the heck out of you! These days, bankruptcy is becoming more and more common and the associated negative stigma of being bankrupt is becoming…
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Bad work habits can have a negative influence on your working environment and also set a bad impression on your clients and seniors. You need to make sure that you try to get rid of your bad work habits before it is too late. Bad work habits can cost you your job and you don’t…
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What is it to niche your business? Niching is when you market and service a small, well defined specific selection of the population. No longer do you service ‘anyone with a pulse’ or service a broad section of the marketplace. For example, I have niched someone and provide business coaching to professional services and tradies. …
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I was at a business event a few weeks back and the MC asked if anyone had experienced a FANTASTIC YEAR? I put my hand up; I’m really happy with what occurred in 2017 but interestingly, many people did not respond even to “so what about an average year?”. When you look back at…
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Business – is it all about the money? Although this may be a debatable question, many people have strong opinions on both ends of the debate whether business should be all about the dollar. While some believe that business is all about money, others may think it is the other factors that make business so…
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This is geared to business owners, but the same applies even in people’s personal lives. Read Does Your Business Have a Superhero Factor? Keeping it short and succinct, here are seven things to NOT do this festive season: Driving, speeding, drinking. Obviously, alcohol and driving should not be…
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Be honest with this question – do you ever stop working? As a business coach, I champion great use of time; and being time-effective and efficient. Time Mastery is a valuable skill to have. So often, we just have to cram more and more into our days and we want to take every moment we…
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There is a bit of an art to writing and to writing blog content which works well for your business. When you are writing, you need to wear many hats; you are an entertainer, educator, marketer and SEO expert. Well, maybe not an expert, but you do need some basic SEO knowledge. Read What is…
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