Donna Stone is a business coach with three decades of experience. She grew her own business from a garage to be a multi-award winning operation that spanned five locations nationally. For almost a decade she has been sharing this knowledge and expertise with clients to guide them in their own success. Donna works with business owners and other business coaches, consultants and trainers to help them build their own success. Her Coach the Coach ™ program has proved exceedingly popular. Donna is a prolific writer with hundreds of articles written and seven books published. Visit www.donna-stone.com.au.

Who is your business selling to - B2B B2C

Who is Your Business Selling To?

This seems like a fairly simple question, and yet it is one which I find some clients struggle to answer and clearly articulate.  Who is their ideal customer?  Who are they selling to?  As an experienced business coach and marketer, I then often get asked the question:  “Does it matter who I’m selling to?  As…

Big Business or Good Business

Big Business or Good Business?

As a business coach who has been around the block several times, I’ve seen it all.  Many business owners are looking for ‘world domination’ and there is nothing wrong with that – as long as you are making money!   Well, that is, if making money is one of your goals.   Big Business or Good…

Languishing Feeling 'Blue', 'Meh' or 'Blah'

Feeling ‘Blue’, ‘Meh’ or ‘Blah’?

As a business coach, I’m passionate about business.  But business isn’t just buildings, asset, profit statements and sales … it’s often about people.  After decades of working with businesses and business owners, I know that a healthy business has a healthy team and a healthy business owner.  Good health is physical, emotional and mental. After…

Small Business Tips for Tendering

Small Business Tips for Tendering

***Guest blog post by Lisa Nardone, Director, Grantsplus Consulting Pty Ltd – on tendering   If you’ve never written a tender before, it can be daunting just to even think about where to start. The tender information looks overwhelming; you know the competition will be extreme and you’ve got no idea what to put into…

Pricing - How to price your service

How to Price Your Service

The art of pricing is critical to every business.  If you are too cheap then chances are you won’t actually make any money and after you factor in running costs and overheads (not to mention actually making a wage) you might be in the red.  If you overprice your services too much, and particularly if…

Traits of a Great Online Business

Traits of a Great Online Business

When it comes to having a great online business, there are some core traits and characteristics of a business which is likely to do well online.  As an expert business coach, I’ve worked in many industries, including online businesses.   Here are my views on what a great online business looks like and frequently does…