When it comes to ‘selling the intangible’ such as in a service-based business, it can sometimes be a challenge to convince our customers of our worth. This is where value comes into the equation and the value of expertise, knowledge and experience. First, let me share a story, and you have seen it before, but…
For some of you, it’s been a busy and financially solid year. For others, it’s been financially hard. For most of us, it’s been a lot of hard work, challenges and often a year which has been somewhat exhausting. We live on tender hooks; will boarders open/close/stabilize? Personally, it’s been hard too; unable to see…
Procrastination can stop you from achieving so many things. It can delay action, delay a start and even delay potential income, rather than investing your energy and time into positive actions. Whilst this article is written specifically for business owners (I am a business coach after all), this article will be suitable really for anyone…
You ask, why does my business have no money? If you’re working hard, then you can likely eliminate the lack of business (or business leads) as the dilemma. It’s presumably not about your marketing, so you wonder “what are we doing wrong?” Well, it might not be what you’re doing wrong, it might be a…
Well, in my view, the simple answer is NO! Here are some examples and why not doing these things will adversely affect your business. Good manners ARE relevant in business, although sadly are not always front and centre in some businesses. It starts with a simple please or thank you … but goes far beyond…
When the funds are running low, or a business is in ‘trim the fat’ mode, it’s common that small business owners just look at what they perceive are the easy things to cut. Some of these common business budget cuts can really damage your business and long term will not actually solve any problems. …
Your staff (aka your team) are often a business’ greatest resource. And yet time and time again, I see that resource not being fully utilised, or worse thrown away. We often expend good time, money and energy in finding a great team, only to have them quit on us. If you have high staff turnover,…
When it comes to marketing your business, there are many things we should all be doing, but here is a list of the most critical 7 things that I believe that a great marketing person should be doing. 7 Great Marketing Tips 1. Know who is who and what is what Before you…
Whether it’s business or personal, being late is not fashionable. Sorry guys, that’s the truth. I’m sure a person suffering from serial lateness made up the expression “fashionably late”. If you are the person waiting, or a host, it’s really frustrating and even annoying. Sadly, some people are habitually late. I should confess that I…
Some service businesses, coaches, consultants and advisors are now leveraging their time by selling their training and expertise as an online course. It’s all very well to develop your course, create your content, make it look excellent and deliver great value – but you need to get it out there. You need to market your…