Donna Stone is a business coach with three decades of experience. She grew her own business from a garage to be a multi-award winning operation that spanned five locations nationally. For almost a decade she has been sharing this knowledge and expertise with clients to guide them in their own success. Donna works with business owners and other business coaches, consultants and trainers to help them build their own success. Her Coach the Coach ™ program has proved exceedingly popular. Donna is a prolific writer with hundreds of articles written and seven books published. Visit www.donna-stone.com.au.

Sales is not a dirty word

Sales is NOT a Dirty Word

As a business coach, I am talking to business owners every day and there is definitely a stigma around the word ‘sales’ and about being a ‘salesperson’.   Firstly, can I say ‘sales’ is not a dirty word!     There is a mindset out there that business owners don’t want to be a salesperson because they draw…

Business Plan - A Map to Success

Business Plan – A Map to Success

Technically, a business plan is merely a written guide of the ‘what’ and ‘how’ of a business’ potential. A business plan is defined as a formal statement of business goals, explanations that they are attainable and tactics for achieving them.  They are not required to be long, narrative and exhaustive.  For small and amateur entrepreneurs,…