I love both these expressions! If you are in business, if your business is to be successful, you can’t keep it a secret. A business which is kept secret is a business doomed for failure. A prospective client recently called business promotion as ‘peacocking’. Maybe this makes you uncomfortable? Well – I’ll be blunt –…
Here is an article on my site which focusses on my other passion – ART. I have mentioned the benefits of having art in the workplace and I would love to share it with my readers here. Art is basically an essential factor that inspires people and we would love to have our staff inspired…
The word ‘change’ often yields uneasiness in almost all people. Resistance to change is a natural human trait. But this does not necessarily mean that we cannot make a good change at all. I have been into entrepreneurship for years now and tried to make changes on the way – with varying levels of resistance…
I recently travelled to Canada and the USA and well, I couldn’t quite switch off my business brain. As I experienced different businesses, services and countries, I was constantly observing how others do business. Read How to Achieve Work-Life Balance. Here are a few business thoughts which were reinforced to me during…
How much do you really spend just to generate new leads for your business? Let’s say you are spending as much as 15% of your enterprise’s gross revenues on marketing to provide your sales system or sales team possible best quality leads. How do you convert these leads to paying customers and clients? Read Increasing…
Business does fail, the statistics tell us that all the time. It happens for many reasons, but one of those reasons is that the business owner makes critical mistakes around their marketing. Here are 16 marketing mistakes business owners make – and how to avoid them. No Money We’ve all…
I am frequently asked why a business can have great profits but are struggling with their cash flow. There is a great reason for this. Profit does not always equate to cash. Learn How to Read a Profit and Loss Statement. Firstly, let’s be super clear about the difference between turnover…
Increase your sales using remarketing and retargeting. Even if your website is attractive to visitors, not all of them convert to actual clients or customers. In fact, I’ve read that statistics say only two percent are actually converted. At times, there are also those who just abandon their shopping carts, even with your powerful and…
There is much more to consider when buying a business than simply doing your due diligence or negotiating a low price as possible. I had a call today from a business owner and his question was “what do I need to do about due diligence?” for a new business he is considering. Great question. Read 6…
Recording a video or vlog at home or in your business can be easy. I should preamble this and say, you must ask the purpose of the video. Learn how to write great blogs too. If it’s to go on the home page of your website, I would seriously consider using…