How much do you really spend just to generate new leads for your business? Let’s say you are spending as much as 15% of your enterprise’s gross revenues on marketing to provide your sales system or sales team possible best quality leads. How do you convert these leads to paying customers and clients? Read Increasing…
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Perception is incredibly important in business. Are you perceived as cheap and nasty or exclusive and expensive? Are you perceived as an expert and experienced or a newbie who has no idea of what you’re doing? Perception holds a much deeper meaning than we can imagine. It plays a huge role in shaping the way…
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How much, and what you tell your team is important. I see this often done badly; either too much information shared, or not enough. How much do you involve your staff in the day to day decision making process? Let me outline a few aspects for you. Always do your due diligence. What…
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As a business coach, I’m usually guiding clients on how to gain work, rather than the other way around. However, there are times when you definitely need to knock back and reject work. There is also a right and wrong way to do it. Find out Why Businesses Fail. When…
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Business does fail, the statistics tell us that all the time. It happens for many reasons, but one of those reasons is that the business owner makes critical mistakes around their marketing. Here are 16 marketing mistakes business owners make – and how to avoid them. No Money We’ve all…
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I am frequently asked why a business can have great profits but are struggling with their cash flow. There is a great reason for this. Profit does not always equate to cash. Learn How to Read a Profit and Loss Statement. Firstly, let’s be super clear about the difference between turnover…
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Increase your sales using remarketing and retargeting. Even if your website is attractive to visitors, not all of them convert to actual clients or customers. In fact, I’ve read that statistics say only two percent are actually converted. At times, there are also those who just abandon their shopping carts, even with your powerful and…
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There is much more to consider when buying a business than simply doing your due diligence or negotiating a low price as possible. I had a call today from a business owner and his question was “what do I need to do about due diligence?” for a new business he is considering. Great question. Read 6…
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Balance Sheet seems to confuse a few people and I’m not just talking business owners. I’ve known a few bookkeepers over the years who got stuck on balance sheets. In this article, I’m going to try and cover this in really simple terms. Read Get Discipline and Get It Done. Ok,…
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In business it’s important that you know how to read a Profit & Loss Statement, often called a P&L or ‘Income Statement’. Many business owners are not keeping a close eye on their business and from experience I know it’s sometimes because the reports are confusing. Read 35 Quick Financial Tips for Business Owners …
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