How to Sell an online course

How to Sell an Online Course

Some service businesses, coaches, consultants and advisors are now leveraging their time by selling their training and expertise as an online course.  It’s all very well to develop your course, create your content, make it look excellent and deliver great value – but you need to get it out there.  You need to market your…

Who is your business selling to - B2B B2C

Who is Your Business Selling To?

This seems like a fairly simple question, and yet it is one which I find some clients struggle to answer and clearly articulate.  Who is their ideal customer?  Who are they selling to?  As an experienced business coach and marketer, I then often get asked the question:  “Does it matter who I’m selling to?  As…

Big Business or Good Business

Big Business or Good Business?

As a business coach who has been around the block several times, I’ve seen it all.  Many business owners are looking for ‘world domination’ and there is nothing wrong with that – as long as you are making money!   Well, that is, if making money is one of your goals.   Big Business or Good…

Languishing Feeling 'Blue', 'Meh' or 'Blah'

Feeling ‘Blue’, ‘Meh’ or ‘Blah’?

As a business coach, I’m passionate about business.  But business isn’t just buildings, asset, profit statements and sales … it’s often about people.  After decades of working with businesses and business owners, I know that a healthy business has a healthy team and a healthy business owner.  Good health is physical, emotional and mental. After…

Pricing - How to price your service

How to Price Your Service

The art of pricing is critical to every business.  If you are too cheap then chances are you won’t actually make any money and after you factor in running costs and overheads (not to mention actually making a wage) you might be in the red.  If you overprice your services too much, and particularly if…