This seems like a fairly simple question, and yet it is one which I find some clients struggle to answer and clearly articulate. Who is their ideal customer? Who are they selling to? As an experienced business coach and marketer, I then often get asked the question: “Does it matter who I’m selling to? As…
As a business coach who has been around the block several times, I’ve seen it all. Many business owners are looking for ‘world domination’ and there is nothing wrong with that – as long as you are making money! Well, that is, if making money is one of your goals. Big Business or Good…
As a business coach, I’m passionate about business. But business isn’t just buildings, asset, profit statements and sales … it’s often about people. After decades of working with businesses and business owners, I know that a healthy business has a healthy team and a healthy business owner. Good health is physical, emotional and mental. After…
The art of pricing is critical to every business. If you are too cheap then chances are you won’t actually make any money and after you factor in running costs and overheads (not to mention actually making a wage) you might be in the red. If you overprice your services too much, and particularly if…
Whilst being a female in the business world today is much easier than 30 or even 10 years ago, it’s still not perfect and is in no way equal. Females make up only 6.4% of high ranking leaders in larger Australian companies. I leadership mentor a number of female business leaders and it’s not always…
Here is Part 2 of my blog on how to save money in your business. In the first instalment on how to save money I talked about: • Having a budget • Ensuring your bookkeeping is up to date and accurate • Debt collecting • Reviewing your expenses • Assessing what software and apps…
Staff (let’s call them ‘team’) motivation is really important to any business who has human resources. The human resources component of some businesses can be massive, especially service-based businesses. Whether you’re a tradie, accountant or medical practice, you need to motivate your team in order to improve your business. Before I give you those…
A big part of business is communication. Whether that’s in your marketing, sales process, delivering the service, managing team or liaising with suppliers, we cannot underestimate the importance of good business communication. Here are some business communication tips I’d like to share with you 1. Telemarketing & phone calls The worst thing you…
When I’m business coaching clients and we’re talking about goals, I always ask what the ‘end game’ is (exit strategy). What does the person want to do at the end of the day? Is the objective to start or grow a business, to franchise, or sell, purely be a cash cow or perhaps be their…
Smart decision making is a whole area of challenge for many people and many business owners. Will I or Won’t I are so strong that we often simply decide to put that decision on hold, in other words, make no decision. Below I’ll go through some processes around good decision making and the following through…