In business, there are so many things that we are taking control of. There are also things that we cannot control. If you’ve ever done a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis, you will know that often the threats (which are external) are often the things we cannot control. The Serenity Prayer probably says it…
Google Reviews are gold for your business. In this blog, I’m going to cover everything from the importance of attaining Google Reviews, how to get them, how to deal with poor reviews (and good ones) and how to take those reviews to the next level in your marketing. Google Reviews – why they are…
Google My Business (affectionately known as GMB) is a powerful digital marketing tool. Whilst it started in June 2014 it has really come into its own over the last couple of years. Now it’s a marketing tool that I recommend almost everyone that I do business coaching with. As a bonus, it’s free! An interesting…
Now more than ever, virtual meetings are becoming more of a norm. I have found that more people are willing to meet virtually, whether that be for a business meeting, team catch-up, client catch-up or even an initial ‘meet and greet’. Whether you are using Zoom, Skype, Teams or some other system, many of the…
As an experienced business coach and marketer, I’m frequently watching what other people do in their marketing, including social media. It’s not always done right, or well. Whilst these tips are around business social media, really, I think many of the principles apply across the board – personal or business. Do’s and don’ts for…
For some, they believe working in a family-run business means a more relaxed working environment and a ‘one big happy family’ feel. Whilst some family-run businesses may well treat all their staff like a member of their family, it’s not that frequent. More often the challenges outweigh the benefits. However, having said that, some family…
Some business owners struggle to sell, let alone upsell. The upsell doesn’t have to be a ‘hard sell’. It also doesn’t need to be difficult. Did you know, that in a service-based business, once you do business with someone, all you have to do is ask? Offer an upsell and 50% (yes 50%) of your…
As six months dawn, we are definitely experiencing a new normal. It’s been six months and life continues, business (mostly) goes on and we settle into accepting this is life. I personally believe because the change was so quick, that we struggle with that change. One day we can go get our hair done, sit…
It’s easy in a downturn moment to be flat, blue, down in the dumps, stressed and depressed. Choose a word and I’m sure many of you out there are feeling it. Let’s change that mindset right from the start. Yes, times are tough, for business and individuals alike, but there is always a silver lining…
Another blog I wrote for BusinessBusinessBusiness which covers tips on working on your digital marketing especially if you have a small business. By following these tips, I’m sure you will get noticeable results that will get you more leads and sales. To find out how a business coach like me thinks about digital marketing…