Business does fail, the statistics tell us that all the time. It happens for many reasons, but one of those reasons is that the business owner makes critical mistakes around their marketing. Here are 16 marketing mistakes business owners make – and how to avoid them. No Money We’ve all…
I am frequently asked why a business can have great profits but are struggling with their cash flow. There is a great reason for this. Profit does not always equate to cash. Learn How to Read a Profit and Loss Statement. Firstly, let’s be super clear about the difference between turnover…
Increase your sales using remarketing and retargeting. Even if your website is attractive to visitors, not all of them convert to actual clients or customers. In fact, I’ve read that statistics say only two percent are actually converted. At times, there are also those who just abandon their shopping carts, even with your powerful and…
There is much more to consider when buying a business than simply doing your due diligence or negotiating a low price as possible. I had a call today from a business owner and his question was “what do I need to do about due diligence?” for a new business he is considering. Great question. Read 6…
Balance Sheet seems to confuse a few people and I’m not just talking business owners. I’ve known a few bookkeepers over the years who got stuck on balance sheets. In this article, I’m going to try and cover this in really simple terms. Read Get Discipline and Get It Done. Ok,…
In business it’s important that you know how to read a Profit & Loss Statement, often called a P&L or ‘Income Statement’. Many business owners are not keeping a close eye on their business and from experience I know it’s sometimes because the reports are confusing. Read 35 Quick Financial Tips for Business Owners …
Recording a video or vlog at home or in your business can be easy. I should preamble this and say, you must ask the purpose of the video. Learn how to write great blogs too. If it’s to go on the home page of your website, I would seriously consider using…
There are a number of reasons that we lose money on projects or jobs. When you lose money on a project or don’t make as much profit as you should have, these impacts on your bottom line and on the overall profit and success of your business. As a business coach, I always ask prospective…
Remember that people do ‘judge a book by its cover’ and as an Executive you are ‘on show’ and representing your company. You are expected to lead by example and demonstrate to your staff correct dress code. If you are attending an interview for an executive position, dress even slightly above required level; at interview…
Business websites have become so much more prolific, as has our competition; which is why you need to improve and maximize your Google (SEO) ranking. With so much happening online it’s hard to get noticed, let alone to show up in the first page of Google search results. I can help with your blog…