As a business coach, I help clients in all aspects of their business, marketing and their sales processes and one area I often see lacking is their LinkedIn profile. Here are some basic tips to get you going.
Is your digital profile current?
How to Have a Great Linkedin Profile?
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Have a profile!
Seems basic but a good number of professionals and service industry people do not have a Linkedin profile. Check out my article 4 Reasons You Must Be on LinkedIn.
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Have a photo!
Please make this a professional photo. Don’t have a photo of you drunk and partying, ‘dressed to kill’ or a selfie that is clearly a selfie. If you need to be connected to an exceptional photographer, just let me know. A corporate head shot is not expensive, like the MasterCard slogan, it’s ‘priceless’.
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Have a great heading/title.
Make this title a heading, rather than something ordinary like “Director” or “Manager”. Mine at present is ‘Business Coach with real world know-how’.
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LinkedIn is not just a resume.
Move past the thinking that LinkedIn is just a resume online. It’s an opportunity to promote and sell you or your business. It’s a marketing strategy so when you are writing your profile – put your marketing hat on. Don’t make it a hard sell, but craft your words so it promotes you, rather than being a litany of your career history.
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Be active on it.
Give and request testimonials, ensure your profile is regularly updated and give endorsements too. Connect with those you already know and anyone you need along the way. Yes, it does take a little time, but you won’t miss 5 minutes a day. I spend only 5 minutes a day in maintenance mode, a little longer if I am updating or having a great discussion with a prospective client.
These tips are just the basics. I’m a business coach, so creating the perfect profile and maximising it is not my niche of expertise, but I certainly know others who are exceptional at this and if you’d like their name and contact info, please just ask me via email at donna@donna-stone.com.au.
