When it comes to business marketing, we can afford to make little mistakes but we need to get it right fairly quickly. Many think it’s about the cost of failed marketing, and certainly, that is very relevant. You stuff up an advert or message and you’ve wasted that money. But it’s more than that. It’s…
I always say, if you are in business then you are in sales as you need to sell your products or services. Tenacity is important in the sales process as well. A no is not a definite no forever, it’s a no for now or for the particular product or…
Most business mentors and coaches have experienced many aspects of business; they have experienced what you are experiencing and know how to achieve positive results. They have the best knowledge of how your business will work well and under which circumstances. Running a start-up? You may need to hire a business mentor or coach for…
An article I wrote for The Businesswoman Media three years ago still fits the standard these days. There are businesses that are quiet over the holidays like Christmas Holiday season. We should be well aware of our business’ capacities, strengths and weaknesses. If your business also takes a break at least…
When it comes to family and friends, working with them, for them, or employing them can make for a complete and utter disaster. Families can be torn in half; lifelong friendships can dissolve overnight and generally, one or both parties are unhappy and disappointed. This comes around for what I believe…
For those in small business, we haven’t had a lot to do with QR codes, but there are some useful options for using them. Essentially, a QR Code is an image made up of black and white squares which has information embedded on it. For example, you may use this code to take people to a website or provide them…
Overcoming departmental silos is one of the major challenges faced by both medium and large size businesses. The silo mentality has long been a topic of board meetings over the last three decades but unfortunately, the issue has not been fully resolved. We’ve all heard the expression “the left hand doesn’t know what the right…
I know that the world is made up of many people. These many people have different attitudes around money and beliefs around money. Some of these beliefs are ‘wired’ into us from an early age; from upbringing and even religion. We’ve heard the expression “money is the root of all evil”. Self-belief often means business…
Achieving success in today’s ever fast-changing business environment is not always that easy to grasp. Small business entrepreneurs can get easily overwhelmed by the rapid changes in customer purchasing habits, the constant need for product innovation and the challenges brought by business competitions. Aside from that, small business owners are thriving hard to handle finance,…
We work so hard in our marketing and bringing in the leads, but reality is that if you don’t have a reasonable conversion rate, then you’re just wasting your marketing dollars and losing opportunities. There are things we do that cause sales blunders, and we do not know it. To calculate…