For those in small business, we haven’t had a lot to do with QR codes, but there are some useful options for using them. Essentially, a QR Code is an image made up of black and white squares which has information embedded on it. For example, you may use this code to take people to a website or provide them…
We work so hard in our marketing and bringing in the leads, but reality is that if you don’t have a reasonable conversion rate, then you’re just wasting your marketing dollars and losing opportunities. There are things we do that cause sales blunders, and we do not know it. To calculate…
As a business coach, I’m always being asked what it takes to run a successful business. Hey, I’ve done it myself and grew a business from a garage to five locations around Australia. Here are my FIVE TOP TIPS to having a successful business which makes you money, is sustainable…
Whether it be communication with prospects, with customers, with suppliers or team, I cannot stress enough the importance of good, clear and regular communication. If your business runs smoothly and everyone is happy, then you are more likely to be making money. Hence, there is a direct correlation between good communication and improved profits. …
I know as a business coach that getting paid is a constant pain for business owners. Bad debts, cash flow challenges and slow payers can be serious challenges. We do a great job, deliver the product or service and then sit back waiting (sometimes forever) to get that hard-earned dollar back in our pocket. …
When it comes to marketing, your sales process or even sending through a quote, here are some pretty basic mistakes to avoid. Yes, they are marketing ‘rookie’ mistakes; however I still see them happening time and time again, so thought worth mentioning. Why does it matter? Well, in your marketing, you are…
We all want more customers, more sales and more profits. Well, most of us do. As a business coach, I’m sometimes working with business owners who do not want more sales, just either smoother business operations or better quality of business – but that’s a whole other blog. Because most of…
As a business coach, I will sometimes start with a client who is either feast or famine but rarely has consistent work. This can come about due to industry situations but more often is due to how the marketing is done. One large part of my business coaching is helping clients get their marketing and…
For coaches, consultants, trainers, advisors and many professional, education-based marketing is a great way to market your business. This is because it builds trust with your audience and allows them to get to know you. They will feel a connection and will see you are in fact very knowledgeable in what you do. Over the…
Writing throughout our life has always been important. From the day we learnt to write our names through to writing assignments, writing our resumes, applying for jobs and of course in business. Especially in business, you need to have a degree of writing ability – or have someone on board who can write for you. …