When it comes to marketing, your sales process or even sending through a quote, here are some pretty basic mistakes to avoid. Yes, they are marketing ‘rookie’ mistakes; however I still see them happening time and time again, so thought worth mentioning.
Why does it matter? Well, in your marketing, you are being judged. Sorry, I know it’s harsh, but it’s true. When someone sees your quote, or your social media post or reads your blog … they are at some level deciding if they (a) like you and (b) trust you. Hopefully too, they will then consider if they need you and believe you can help them. Marketing can be sometimes hard; you may be competing with many other businesses for the same client, so don’t shoot yourself in the foot before you start and make a few silly mistakes.
Marketing rookie mistakes
1. Don’t forget
If you talk about an attachment then be sure to include it. Never send something important when you’re in a super rush as this is usually when silly mistakes occur. Better yet, set up templates for basic marketing and new enquiries handling … with all attachments already included.
2. Broken links
Another thing, whether it’s a marketing email or newsletter, be sure to test all your links that you include. I know, things have a way of not working, and even despite checking, things can go awry, but if you check, at least you reduce the likelihood.
3. Broken website
Another pet hate of mine is a broken website. Test accessing your website, the contact us page and any of the links within it on a regular basis. Just because it worked last month, doesn’t mean it will work next month. I don’t know the technical reason links break, but they do, so check them regularly.
4. Unbranded handouts
As a seasoned speaker I do notice other speakers, presenters or even Business Development Managers do a presentation, speech or pitch, and then give out handouts which are NOT branded. Big marketing rookie mistake. Nothing should leave the office without suitable branding, logo and contact info.
5. Guess how to contact us
At times it can be a game. How do I contact someone? Everything from your invoice/statement through to your business card or proposal should have your contact details on it. Please do not make it hard for people to do business with you!
6. Silly spelling mistakes
Take the time to proofread your newsletters, flyers, group emails or blogs – or better yet, have someone else proof as well. I know we are all human and things can slip through, but let’s eliminate 99.9% of the mistakes. Naturally, of course, watch for people’s names. Take extra care to get that right.
7. Wrong focus
This is another common one. The focus is on you (the person marketing) rather than on your prospect. You should not be worrying so much about your ‘name up in lights’ but rather, speaking to what your prospect needs. Don’t tell us you love doing marketing plans … instead, tell us why someone needs a marketing plan. Make your marketing, your discussions and your service not about you, but about your client or customer.
If you’d like assistance with putting together a marketing plan or getting your marketing on track or your business for that matter, give me a call or fill out the online website ‘contact us page’ (I checked, it was working today!) and I’ll connect with you. My final bonus tip – is to action, follow up and respond to enquiries as promptly as possible. Prompt, efficient, friendly and open communication is a great start to any new business relationship.
All the best in your business!