Melbourne Cup is a great opportunity for business owners to mix, mingle and network. If you’re heading out to one of the gazillion events being hosted on the ‘day which stops a nation’ then it’s not just about food, drink and betting.
In fact, keep the drink to a reasonable level.
If you are a business owner, and lots of other people are around; being a silly or loud inebriated spectacle will not win you points or respect. If you own a business, then you really are ‘on show’ all the time, so behave properly, dress appropriately – though of course do have a nice time.
There is sometimes the temptation to hang around with your partner, best friend or buddy. Endeavour to mix around a little, say hello to people you may vaguely know and chat to those in food or drink queues.
Take lots of business cards, but don’t shove them in people’s faces.
This is a social event and whilst people’s conversations may invariably turn to business, don’t be in ‘sell’ mode. Be prepared but not pushy.
Discreetly take notes on the day.
If someone does express interest in your service, then is not the time to take action but rather make a note to follow up the next day. If you are having a couple of drinks or are with a large group, chances are you will forget, so perhaps message yourself a reminder.
Be sure to introduce others; a great networker is like a hostess – always connecting everyone.
You may say “but what’s in it for me?” … lots actually. Think of karma; what goes around comes around so I can assure you that being a good host / networker will benefit you indirectly.
Melbourne Cup is a great opportunity to network and possibly make some great business connections. Have a great time, but also be partially in business mode, have a lovely time and remember the sacred rule of business / networking / sales > the gold is in the follow up. This might be the day which stops a nation, but it doesn’t need to be a day you stop business networking.