Your business is only special if it really has something that makes it different or sets it aside from all other companies within the same industry. For this to be possible, consider the “superhero” factor that will make your business stand out from all the rest of the businesses.
What do I mean by a superhero factor?
Well, it is that unique factor that is an explainable thing which adds value to your business. If you really want to go above your competitors, you need to ask yourself, “How can I do this”?
The extraordinary factor of your business could be anything from your expertise that the market is looking for and is willing to pay for. What is your USP (Unique Selling Point)? When you discover what this may be, you can then go ahead and implement your ideas and bring your superhero factor to life. Make sure that your idea isn’t one that only brings your business short term benefits, rather one that benefits your company in the long run. Something that gives your business long-term results will build a protective and a rather amazing business.
Think of something out of the box. Often times, businesses come up with what they think are unique to their own business, however, it isn’t how they might think it is. In fact, many other businesses share the same “unique” components making it a common factor between various businesses. The best thing you can do is come up with something that is relevant to your field and is unique to your expertise.
But how exactly can you make your company stand out from your competitors and show some superhero factor?
1. Create your own product.
Making a product that is so unique that only your company is associated with it, would greatly increase your presence in the market. Make a product that will benefit your customers and will be extremely useful for them. Let’s look at legal services. How do you make this unique? Well, what about being a mobile lawyer of who comes to you? That’s pretty unusual. Sometimes the unexpected can be what makes you unique.
2. Invent a new service.
Offering a unique service to your customers that can be beneficial for them may draw them towards your business. Invent something that will make your customers come back again and again. For example, I offer clients a “Power Hour” whereas the majority of business coaches only offer monthly packages.
3. Customer service.
Create a top customer service, a customer response system and you will notice word-of-mouth referrals will flow automatically. Interacting often with your customers can greatly impact the way your business works. Customers are the greatest assets of your business, so pamper them as much as you possibly can. Although I must caution businesses in over servicing; particularly if you offer a low-cost product or service.
Thus, following these can greatly increase your likelihood of having what you could call your business “superhero” factor. Being unique can bring your business a lot of many advantages over its competitors. So what are you waiting for? Think about what your superhero factor can be!
For more business coaching tips, call me on 0411 622 666.