Like it or not, marketing frequently uses psychology to work effectively, or what is sometimes called neuro-marketing. In many ways, the smart marketer knows what makes buyers tick and select one product over another. Yes, sometimes it’s purely about price (and hence stores like eBay allow you to sort according to price), but more often,…
Staying focused at times can be a challenge. It is, however, essential. Without focus, we don’t get things done or goals achieved. In this blog, I’ll give you some fabulous, effective and practical ways to stay on task and focussed at work. We frequently come across distractions, which can be external or internal, realise our…
Selling the ‘intangible’, which is what services often are, is harder than a product. Unlike a piece of furniture, or a car, or a jumper, there is nothing physical that you can touch, feel, or photograph as such, but services (usually something you can’t feel or touch) can be sold very effectively. You just need…
As a business coach, I’m often focussing on problem solving, or getting in more sales, or improving the bottom line financially. However, there is absolutely no reason you can’t do well in business and have a good time, enjoying achieving your goals. Here are Some Practical Tips on How to Have Fun in Your…
Starting (or buying) a business can be a big deal, or quite minor. If you’re doing something else and just starting your business initially as a ‘side hustle’, you should still follow these steps, as time is money and you want to be sure you’re doing what is right. If you’re planning on going big,…
Some businesses master customer service very well, and others well, it’s sadly lacking. I saw this about both small and large businesses. I’ve seen some shocking customer service behaviours by large businesses, as much as small businesses. Here are some tips on how to get on the road to mastering your customer service, but first,…
I frequently work with businesses which are in growth mode and doing really well. What I know from experience is that during that growth, there are absolute teething pains, often which come about because a business is set up and structured as a smaller business and no-one has taken the time to put things in…
As an experienced business coach, it’s rare that I need to say to someone, it’s time to call it quits in your business. But although rare, if I have to, I will have that discussion with a client. Calling it quits is never something we want to do in business, but there are instances where…
Mindset plays a huge role in the results and outcomes we achieve (or not) in our lives and our business. A negative mindset can literally strangle your business. Be honest, think about your friends and associates (or even yourself) – have you ever seen someone who is super negative, but also super successful? There…
I recently saw a post on Facebook where a business owner said she felt her friends were pulling away from her as she became more successful in business. She discussed this with one of her friends and the response was “… you’re growing too fast … feels like I’m being left behind … struggling with…