Working in digital marketing makes one realize that conversions are extremely important for any online marketing campaign. Increasing your digital sales conversion rate is very crucial and all efforts must be made to make sure you do this. Having a good conversion rate means that you will be able to generate high sales volume. An…
I love both these expressions! If you are in business, if your business is to be successful, you can’t keep it a secret. A business which is kept secret is a business doomed for failure. A prospective client recently called business promotion as ‘peacocking’. Maybe this makes you uncomfortable? Well – I’ll be blunt –…
How much do you really spend just to generate new leads for your business? Let’s say you are spending as much as 15% of your enterprise’s gross revenues on marketing to provide your sales system or sales team possible best quality leads. How do you convert these leads to paying customers and clients? Read Increasing…
Increase your sales using remarketing and retargeting. Even if your website is attractive to visitors, not all of them convert to actual clients or customers. In fact, I’ve read that statistics say only two percent are actually converted. At times, there are also those who just abandon their shopping carts, even with your powerful and…
There is much more to consider when buying a business than simply doing your due diligence or negotiating a low price as possible. I had a call today from a business owner and his question was “what do I need to do about due diligence?” for a new business he is considering. Great question. Read 6…
Balance Sheet seems to confuse a few people and I’m not just talking business owners. I’ve known a few bookkeepers over the years who got stuck on balance sheets. In this article, I’m going to try and cover this in really simple terms. Read Get Discipline and Get It Done. Ok,…
I’m sharing with you an article about Sales Mistakes to Avoid I wrote for the Redland City Chamber of Commerce – Sales Mistakes to Avoid. We can have sales training with groups or individuals – especially with businesses selling a product or service. Call me on 0411 622 666 so you can achieve…
It’s quite common that many businesses out there are making critical mistakes in their business marketing. So here are the top marketing mistakes you should be avoiding. How to do your due diligence. Top Marketing Mistakes to Avoid in Business: Not having a website. Some local business owners think they…
If you’re in business, then you need to effectively handle objections. Do you like objections? An objection can actually be a good thing. It’s not a “no” it’s a “maybe” and really, it’s the other person saying “I’m not convinced yet – but maybe I want to be – you’ve got another chance – convince…
Selling a business isn’t as easy as you might think … and can be hard work, although the rewards can be substantial if you’ve built up a great asset. This article is working on the premise that you have taken all the steps to grow your business and prepare it for sale … and now…