When it comes to business marketing, we can afford to make little mistakes but we need to get it right fairly quickly. Many think it’s about the cost of failed marketing, and certainly, that is very relevant. You stuff up an advert or message and you’ve wasted that money. But it’s more than that. It’s…
When it comes to family and friends, working with them, for them, or employing them can make for a complete and utter disaster. Families can be torn in half; lifelong friendships can dissolve overnight and generally, one or both parties are unhappy and disappointed. This comes around for what I believe…
Achieving success in today’s ever fast-changing business environment is not always that easy to grasp. Small business entrepreneurs can get easily overwhelmed by the rapid changes in customer purchasing habits, the constant need for product innovation and the challenges brought by business competitions. Aside from that, small business owners are thriving hard to handle finance,…
As a business coach, it’s interesting how many businesses I come across who don’t have many (or any) testimonials. I see nothing on their website or in their marketing. I ask if they have a process for consistently asking for a testimonial, review or recommendation and so often the answer is no. …
When it comes to marketing, your sales process or even sending through a quote, here are some pretty basic mistakes to avoid. Yes, they are marketing ‘rookie’ mistakes; however I still see them happening time and time again, so thought worth mentioning. Why does it matter? Well, in your marketing, you are…
As a business coach, I often see how business owners operate and I wonder at the seriousness of their business activities. If you don’t take your business seriously; how can you expect prospective clients to do so? Some examples to see how serious are you about your business: Image…
For coaches, consultants, trainers, advisors and many professional, education-based marketing is a great way to market your business. This is because it builds trust with your audience and allows them to get to know you. They will feel a connection and will see you are in fact very knowledgeable in what you do. Over the…
How much, and what you tell your team is important. I see this often done badly; either too much information shared, or not enough. How much do you involve your staff in the day to day decision making process? Let me outline a few aspects for you. Always do your due diligence. What…
Business does fail, the statistics tell us that all the time. It happens for many reasons, but one of those reasons is that the business owner makes critical mistakes around their marketing. Here are 16 marketing mistakes business owners make – and how to avoid them. No Money We’ve all…
There is much more to consider when buying a business than simply doing your due diligence or negotiating a low price as possible. I had a call today from a business owner and his question was “what do I need to do about due diligence?” for a new business he is considering. Great question. Read 6…