Published on 8 July 2014. Updated on 29 October 2025. These are indeed tough times for many business owners, when survival needs business and fiscal smarts to stay on top of everything. However, unfortunately, there are some ‘nasty tricks’ some businesses action when endeavouring to get business. I’m going to talk about those tricks…
If you’re in business, then reality is, you’ve got sales to action, so of course your sales conversion rate is important. As an experienced business coach and marketer, I know some people just say “so do more marketing” but can be wasteful. Firstly, you’re wasting marketing dollars with potentially ineffective means to convert those opportunities…
When it comes to business marketing, we can afford to make little mistakes but we need to get it right fairly quickly. Many think it’s about the cost of failed marketing, and certainly, that is very relevant. You stuff up an advert or message and you’ve wasted that money. But it’s more than that. It’s…
When it comes to marketing, your sales process or even sending through a quote, here are some pretty basic mistakes to avoid. Yes, they are marketing ‘rookie’ mistakes; however I still see them happening time and time again, so thought worth mentioning. Why does it matter? Well, in your marketing, you are…
As a business coach, I help clients in all aspects of their business, marketing and their sales processes and one area I often see lacking is their LinkedIn profile. Here are some basic tips to get you going. Is your digital profile current? How to Have a Great Linkedin…
In business, marketing products is not as easy as marketing services. There are a lot of entrepreneurial methods to be put into the action, and several risks to be taken so as to ensure that whatever services that need to be rendered to customers is effectively bargained for a good profit. Marketing services are a…