Well, it’s no doubt that whilst we, in Australia, are not ‘in the middle’ of things with the Middle East War, there is no doubt it will impact us as both individuals and businesses. For those with friends and family in the region, it will be personally very distressing; sending you absolute best wishes for…
Like it or not, marketing frequently uses psychology to work effectively, or what is sometimes called neuro-marketing. In many ways, the smart marketer knows what makes buyers tick and select one product over another. Yes, sometimes it’s purely about price (and hence stores like eBay allow you to sort according to price), but more often,…
Selling the ‘intangible’, which is what services often are, is harder than a product. Unlike a piece of furniture, or a car, or a jumper, there is nothing physical that you can touch, feel, or photograph as such, but services (usually something you can’t feel or touch) can be sold very effectively. You just need…
I frequently work with businesses which are in growth mode and doing really well. What I know from experience is that during that growth, there are absolute teething pains, often which come about because a business is set up and structured as a smaller business and no-one has taken the time to put things in…
For anyone in sales or business, you definitely will want to know why sales fail or fall through. To me, it comes back to two main factors – the salesperson and the buyer. Sure, the salesperson will have additional aspects affecting them, such as the branding and reputation of the business they work for, but…
Building a trade business (or really any business) can be done a number of ways. However, in this article I’m going to talk about networking and people relationships. Even with technology and meta-ads and Google ads and all the other online options, the ‘people factor’ should not be dismissed! Why Do Relationships Matter When…
If you’re in business, then reality is, you’ve got sales to action, so of course your sales conversion rate is important. As an experienced business coach and marketer, I know some people just say “so do more marketing” but can be wasteful. Firstly, you’re wasting marketing dollars with potentially ineffective means to convert those opportunities…
Whether it’s a new business year in January or in July, it’s a great time to review, refresh and refocus on where you are with things. As an expert business coach, I should say that a lot of these things should be done far more regularly than just once or twice a year; some of…
No-one wants to kill their business, but sadly enough, there are many Aussie business owners out there, who are doing just that – often unintentionally. As an expert business coach, who works with a huge range of service-based (and e-commerce businesses), I see things every day that I need to redirect clients on and guide…
For some businesses, it’s getting a little quiet and a little harder to convert prospects into customers. For others, it’s busier than ever. Whilst my tips here are specifically geared to help the business which is finding things are getting tougher and harder, if you’re doing very well, still have a read. It’s all solid,…